Selling to Social Selves

I'm in the process of migrating to zoyastreet.com. I must emphasise that it is a process, and I'm not quite finished making the new site everything I want it to be, but it has become the main place I go to post new ideas. My latest post is about advertising, and Facebook's frictionless sharing policy. It’s illustrated with beautiful Shiseido ads that, I suspect, speak not to the social self, but to those things that don't belong to our public face, the things that really drive our purchasing decisions, the things that Facebook can’t touch in its current state.

Zoya Street