Saturday, 10 April 2010
Scratch and sniff
Why does this toothbrush have a Scratch-n-sniff panel on it? Surely everyone already knows that brushing your teeth makes your mouth smell minty? If anybody out there needs scented packaging to be convinced of the value of brushing their teeth, or would be convinced to change their behaviour by a little, smelly sticker, then there is something wrong with this world.
I hate toothbrush manufacturers. The best toothbrushes I have ever owned consisted of a clean lined, plastic handle, in a pleasant white or blueish colour, and a small oval of soft bristles. At no point have I ever used a simple toothbrush like this and thought, 'If only the handle was bendier,' or, 'Sure, my teeth are clean - but what about my tongue?' or, 'Oh no! Due to the lack of a rubberised gripping surface the toothbrush has propelled itself out of my mouth and crashed into my mirror, sending shards of glass flying everywhere and blinding me for life!' I feel like I'm all alone in a world where toothbrushes have to be technologised into massive, vibrating lumps of multicoloured rubber with three different types of bristles on a head far larger than can comfortably fit in the human cheek. Aren't toothbrushes an insult to the core principles of design?
As far as I'm concerned, Aquafresh can shove their pointless pseudo-technology firmly into a place where scratching and sniffing will never yield a minty smell.